My name is Jeroen Jongejans, founder of LumaFonds.

I design structured outerwear built for long-term wear. My focus is on material integrity, disciplined proportions and architectural clarity. Each piece is developed with careful attention to construction, balance and durability.

I am based in the Netherlands and work in close collaboration with selected small-scale ateliers in Vietnam. I choose controlled production over mass manufacturing, and quality over speed. There is no dropshipping — every design is developed step by step, with consistency and precision.

To me, quality means weight, structure and honesty in materials. I work with heavy wool blends, genuine leather, structured satin lining, reinforced rib knit and reliable metal hardware such as YKK® zippers. A jacket should feel substantial — visually and physically.

I am building this brand steadily, with full focus on long-term value rather than fast growth. Each release is carefully positioned and produced with intention.

LumaFonds stands for structured calm, material discipline and designs that hold their presence over time.